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This sector can be broken down into the media, marketing and advertising sectors.
Marketing is a term that everyone has heard before, but hardly anyone can explain it, it is quite simple. It is a very important branch of profession in today's working world, because without marketing no company can manage nowadays. Advertising and marketing are part of the normal everyday life in today's society. Whether we watch TV, walk around the city, surf the Internet, shop or simply read a newspaper, we consciously and unconsciously form an opinion about various things every day. With a job in marketing you develop strategies to convince people of the value of something. Whether the value of a product, a service or even a company, marketing is broadly diversified.
The media and advertising are important instruments of marketing, but only a part of it. The area of marketing includes analyses, concepts, as well as the realization of events up to creative idea generation. Basically, marketing is all about positioning something correctly on the market so that it reaches exactly the right customers.
Since creativity alone is not enough in marketing, a degree in business administration is often required, even if this does not apply to all marketing jobs. As an example Public Relations, known by the abbreviation PR, and Journalism are two marketing fields in which communication and humanities are more important and a Bachelor or Master in this direction is welcome.
